Built for Performance
An athlete-led campaign series for Oxydise, featuring Ben Whittaker, Luke and Tom Stoltman, Harry Aikines and Dianne Buswell. Burnt Orange led production from pre-production through to final delivery, building each film around the talent’s discipline, personality and performance. The result is a cohesive body of commercial work created for social, digital and wider brand use.
Created for Oxydise, this campaign series brings together some of the UK's most recognisable sporting personalities, including Ben Whittaker, Luke and Tom Stoltman, Harry Aikines-Aryeetey and Dianne Buswell. Rather than relying on a single campaign formula, each film is developed around the individual athlete, celebrating their discipline, personality and unique approach to performance. Every story is tailored to feel authentic, allowing the talent's character and dedication to drive the narrative while reinforcing Oxydise's brand identity.
Burnt Orange managed the production from initial creative development through to final delivery. Each shoot balances cinematic visuals with energetic, documentary-inspired storytelling, capturing the intensity of training alongside the quieter moments that reveal the mindset behind elite performance.
